Marketing & Sales
PLATINUM PROPERTIES, are experts in marketing and selling luxury residences with an emphasis on new construction. Platinums' successful performance flows from planned approaches customized for each client, property and market cycle to maximize net seller proceeds, And a unique understanding of buyer psychology.
With 17 years experience and over 600 sales for its clients PLATINUM PROPERTIES delivers consistent success.
Targeted Online Marketing
Platinum Properties has an aggressive online marketing system to capture ideal buyer during their purchasing cycle. A huge portion of outreach and sales take place on the web requiring a nuanced understanding of targeted marketing across the internet and social media.
We leverage our strengths and experiences, integrating proven methods to efficiently bring ideas to life, increase speed to market, and ensure the greatest probability for success.
Sample Of 600+ Listings
The Five Sense
Internal motivation starts with our five senses. Platinum Properties creates an environment to maximize the potential for emotional attachment. After all, the highest net price is achieved when a buyer “falls in love” with a house.
From The first impression online, through the open-house and home-buying experience, our team puts a strong focus on WHAT the client sees, HOW they see it, WHEN they see it, and WHAT it prompts them to do.
It is no accident that our outreach is so successful, and our closure rate so high. We pay attention to the details. To the art. To the Psychology behind what drives your customers and sales and use it to manufacture the feeling of “magic” and “wonder” that every buyer should experience when purchasing a home.
During client visits, we make appropriate eye contact. Good eye contact can help establish trust and rapport. Our approach is calm, relaxed, and natural. We “dress up the bride” with rented or purchased furnishings and artwork - always arriving 30 minutes early to open windows and doors and to turn on all the lights.
We have found that playing soft and happy background music helps enliven the residence and increase the feeling of “home.”
Sales are made by effective listeners. We offer solutions only after hearing all of a client’s needs. We focus on what is said to us, rather than what we're going to say next. Clients are driving the sales process; we are there to listen and guide their action based on their needs.
We take notes as the client is speaking. This helps us concentrate on what is being said, and it demonstrates that we care about their concerns. Furthermore, it allows the team to identify opportunities to upgrade the property so that we can maximize saleability.
When meeting face-to-face with potential clients, we understand the importance of a great first impression. We want them to walk in and be engulfed in the scent of “never been touched” - new construction.
In addition to working with a stager, we further enhance the feeling of a “home environment” by utilizing air fresheners, candles and ensuring the home is always very clean and in pristine condition.
No two buyers are exactly the same, nor are their needs. Some buyers want guidance, others prefer to walk around by themselves. Some want the lowest price, others want a good value, and some simply want to be able to afford a nice place. We identify each buyer’s needs, then work diligently to satisfy them.
Each buyer is encouraged to “live” in the house: relax on the sofa, enjoy the environment, and maybe even dip their toes in the pool.
After the open house or showing, we strive to touch base with each visitor at least three times, making sure the property remains on top of their mind and increasing the chance of a successful sale.
Our homes are fully stocked with drinks, breakfast bars, and chocolates ready to be shared with anyone visiting an open house or showing.
We work hard to make excellence our signature for each and every visit. Doing so increases our chance to taste the sweet victory of sales success.
“Platinum Properties is simply the best. Yaron Hassid is a remarkable individual who is extremely professional, passionate, devoted, and caring. He is a wonderful mentor and business man, with expert level knowledge and experience in real estate, law, and business. His advice and guidance is priceless and highly recommended!”
“If you prefer to do business with people who are good at what they do, you’ve got lots of options. But if you also want the people you do business with to be truly good people, look no further than Yaron, a man who considers kindness and generosity among his most important business assets”
“Mr. Hassid is old school as that term is best used. He is professional and highly experiences in his field. More importantly, he takes the time to help and guide others in becoming successful. A very high recommendation for this gentlemen”
“As a Real Estate Broker myself, I have the pleasure of working with Yaron very closely on completing a complicated deal. It was a pleasure to have Yaron on the other side, as a professional! Thanks Yaron, looking forward to do more business together”